Tequila Don Roberto found a shelter in La Purísima, property of one of the few founding families of tequila industry which is still in the business. A 100% Mexican family, they know how to merge legacy with nearly 200 years of experience in making Tequila. This place exudes history and authenticity. We are convinced that tequila is a drink that requires understanding of the spirit and voice of the land. Just like Laura Esquivel wrote in “Like Water for Chocolate”, love is not rationalized, either you feel it or not. Likewise, our tequila tastes like patience, like devotion. Not just because plants wait so many years to be harvested, but for the required dedication to care for them as they grow.